Post by account_disabled on Feb 19, 2024 23:24:44 GMT -5
The last Friday of November is known worldwide as 'Black Friday', also known as 'Black Friday', and is a period when many companies offer significant discounts on their products. The Black Friday trend, which Turkey has also participated in in recent years, appears as the month with the highest shopping volume of the year. Although it may seem like just one day, with the start of November, most companies are implementing different discount strategies. So, what should we pay attention to when applying our discounts and announcing them through social media in this process? How can an efficient strategy be created specifically for Black Friday? We will try to answer all these questions with the summary of our meetup titled 'Things to Consider on Black Friday' .
The general theme of our meetup, where Hepsiburada's Performance Greece Phone Number Marketing Director Alper Boyer and Watsons' Digital Marketing Unit Manager Gülden Keçeli were guests, was Black Friday, as we mentioned above. First, I will talk about Alper Boyer's presentation titled 'Digital Marketing on Black Friday: The Importance of PPC in E-commerce' . Black Friday PPC and SEO Guide You can examine in detail what you should pay attention to in terms of PPC and SEO on Black Friday in our 'Black Friday SEO and PPC Guide' that we have prepared as Zeo . Digital Marketing on Black Friday: The Importance of PPC in E-commerce Hepsiburada's Performance Marketing Director Alper Boyer talked about how we should prepare for Black Friday based on his experiences. He stated that all the planning and preparation stages required for the November sales began in August.
Almost 40% of the users who shopped in November were users who visited the platform in September and October, while 40% of the November turnover consisted of users earned in September and October. If we need to discuss this preparation process in more detail, we can first talk about the actions taken in September and October. Things to Do in September and October Gain Users September lays the groundwork for the journey to November in terms of gaining users within the framework of campaigns such as 'Back to School' and 'Back to the City'. Users gained with these campaigns in September bring more effective and guaranteed results compared to paid channels in November, so it is important to emphasize advantageous prices starting from September.
The general theme of our meetup, where Hepsiburada's Performance Greece Phone Number Marketing Director Alper Boyer and Watsons' Digital Marketing Unit Manager Gülden Keçeli were guests, was Black Friday, as we mentioned above. First, I will talk about Alper Boyer's presentation titled 'Digital Marketing on Black Friday: The Importance of PPC in E-commerce' . Black Friday PPC and SEO Guide You can examine in detail what you should pay attention to in terms of PPC and SEO on Black Friday in our 'Black Friday SEO and PPC Guide' that we have prepared as Zeo . Digital Marketing on Black Friday: The Importance of PPC in E-commerce Hepsiburada's Performance Marketing Director Alper Boyer talked about how we should prepare for Black Friday based on his experiences. He stated that all the planning and preparation stages required for the November sales began in August.
Almost 40% of the users who shopped in November were users who visited the platform in September and October, while 40% of the November turnover consisted of users earned in September and October. If we need to discuss this preparation process in more detail, we can first talk about the actions taken in September and October. Things to Do in September and October Gain Users September lays the groundwork for the journey to November in terms of gaining users within the framework of campaigns such as 'Back to School' and 'Back to the City'. Users gained with these campaigns in September bring more effective and guaranteed results compared to paid channels in November, so it is important to emphasize advantageous prices starting from September.