Post by cocolipid on Feb 27, 2024 22:55:46 GMT -5
Do you want to know what the secret is to increasing your e-commerce customers? Generate more leads . And that's because today's leads are nothing more than tomorrow's customers . However, probably everything you have ever read about lead generation has never been useful to you for your business. Are you wondering why? Simply because lead generation for e-commerce is different. E-commerce customers operate differently than those of other types of businesses: they have different motivations and different purchasing habits. This is why you need to adapt your lead generation strategy to your e-commerce audience. What is Lead generation and why is it important for E-Commerce In the context of e-commerce, a lead is a user who has shown interest in your brand or products.
They may have done so by clicking on an ad on Facebook, landing on your site or Peru Phone Number taking a look at some of your products. Simply put, a lead is someone who would like to buy something on your online store . But that is not all. A user becomes a lead when they give you their contact information . That is, when he allows you to communicate with him through email or any other channel. lead generation for e-commerce - leads Let's try to imagine two scenes: Scene 1: You are an electric car salesman. When someone visits your site, after taking a general look, they sign up for the newsletter, visit your social pages, check the reviews and spend days comparing competitor sites. Only then will he contact you, first by email and then, perhaps, by telephone. Scene 2: Sell sunglasses ranging from 10 to 100 euros. Almost all of your visitors come from organic Google traffic or posts you share on social media. Of these, most only compare four different product types before completing the purchase.
Have you noticed the difference? For most businesses (like in scene 1) lead generation and lead nurturing can take months. In the lead generation strategy for an e-commerce , however, a lead can become a customer in less than 60 seconds , as long as he has his credit card at hand. This obviously doesn't mean that if you have an e-commerce you don't need lead generation, but simply that you have to do it differently . In fact, the customer journey tends to be shorter the lower the cost of the product you sell. A user could spend days before buying a computer or a camera. But most wouldn't waste more than a few minutes thinking about whether to buy a pair of earphones or something else. Knowing the customer journey of your potential customers can help you generate more traffic and consequently leads .
They may have done so by clicking on an ad on Facebook, landing on your site or Peru Phone Number taking a look at some of your products. Simply put, a lead is someone who would like to buy something on your online store . But that is not all. A user becomes a lead when they give you their contact information . That is, when he allows you to communicate with him through email or any other channel. lead generation for e-commerce - leads Let's try to imagine two scenes: Scene 1: You are an electric car salesman. When someone visits your site, after taking a general look, they sign up for the newsletter, visit your social pages, check the reviews and spend days comparing competitor sites. Only then will he contact you, first by email and then, perhaps, by telephone. Scene 2: Sell sunglasses ranging from 10 to 100 euros. Almost all of your visitors come from organic Google traffic or posts you share on social media. Of these, most only compare four different product types before completing the purchase.
Have you noticed the difference? For most businesses (like in scene 1) lead generation and lead nurturing can take months. In the lead generation strategy for an e-commerce , however, a lead can become a customer in less than 60 seconds , as long as he has his credit card at hand. This obviously doesn't mean that if you have an e-commerce you don't need lead generation, but simply that you have to do it differently . In fact, the customer journey tends to be shorter the lower the cost of the product you sell. A user could spend days before buying a computer or a camera. But most wouldn't waste more than a few minutes thinking about whether to buy a pair of earphones or something else. Knowing the customer journey of your potential customers can help you generate more traffic and consequently leads .
