Post by account_disabled on Mar 7, 2024 1:11:53 GMT -5
Some products have seen a notable increase in online searches during the pandemic. We examined the articles that showed the greatest year-over-year growth in searches across all e-commerce categories during the peak of the coronavirus outbreak (March-April 2020 compared to the same period in 2019): Hand hygiene The increase in demand for hand sanitizer during the pandemic was to be expected, but the numbers are surprising: Online searches for hand sanitizer increased by 19,038%: Outdoor activity With a large percentage of the population spending more time than usual at home, housewares have gained some notoriety in the online shopping space. Searches for garden chairs and outdoor games have almost tripled and quadrupled respectively; Searches for sporting goods such as men's running gear (+164%) and yoga mats (+323%) also increased. You can take a more detailed look at changes in consumer demand during the pandemic in our recent blog post .
E-commerce: adapting to the new normal Many businesses have navigated the Venezuela Phone Number unknown in the wake of the coronavirus pandemic, as consumers and the market as a whole transitioned to a new reality of online shopping behaviors. Let's see what e-commerce companies can do to make data-driven marketing decisions and secure their shares in reshaped markets. The best e-commerce platforms As a result of the COVID-19 pandemic, many businesses that previously did not sell online or had a limited online presence turned to platforms that provided quick solutions for creating online stores. In March 2020, Shopify saw an influx of more than 7.3 million site visits compared to the previous month. Overall Shopify traffic in the first quarter of 2020 increased globally by 29% year-over-year, with searches for “Shopify free trial” growing by 89% during the month. Opening an online store is only part of the challenge. Making sure it attracts qualified traffic, converts visitors into customers, and competes with the competition is critical to its success.
An action plan for E-commerce After analyzing Australia's " retail apocalypse", in which some major brick-and-mortar stores have collapsed during the pandemic, SEMrush has identified some key areas new entrants to the e-commerce race should consider: Increased traffic volume : Getting sufficient traffic volume is essential in times when customers are short on time, bargain hunting and are increasingly inclined to research items online before making a purchase; Optimize for branded searches : Raising brand awareness and managing branded searches can help you compete with large aggregators; Paid Traffic Optimization : Allocating budgets to Google Ads and running effective online advertising campaigns can increase brand recognition and attract site visitors, who will subsequently spend online or offline. The Australian cases of Jeanswest, Bardot and Colette have revealed three steps that e-commerce brands, both new and established, should take to avoid a similar fate: 1. Analyze your competitors' strategies and traffic Checking your competitor's strategies is the essential first step to building and improving any brand's online presence.
E-commerce: adapting to the new normal Many businesses have navigated the Venezuela Phone Number unknown in the wake of the coronavirus pandemic, as consumers and the market as a whole transitioned to a new reality of online shopping behaviors. Let's see what e-commerce companies can do to make data-driven marketing decisions and secure their shares in reshaped markets. The best e-commerce platforms As a result of the COVID-19 pandemic, many businesses that previously did not sell online or had a limited online presence turned to platforms that provided quick solutions for creating online stores. In March 2020, Shopify saw an influx of more than 7.3 million site visits compared to the previous month. Overall Shopify traffic in the first quarter of 2020 increased globally by 29% year-over-year, with searches for “Shopify free trial” growing by 89% during the month. Opening an online store is only part of the challenge. Making sure it attracts qualified traffic, converts visitors into customers, and competes with the competition is critical to its success.
An action plan for E-commerce After analyzing Australia's " retail apocalypse", in which some major brick-and-mortar stores have collapsed during the pandemic, SEMrush has identified some key areas new entrants to the e-commerce race should consider: Increased traffic volume : Getting sufficient traffic volume is essential in times when customers are short on time, bargain hunting and are increasingly inclined to research items online before making a purchase; Optimize for branded searches : Raising brand awareness and managing branded searches can help you compete with large aggregators; Paid Traffic Optimization : Allocating budgets to Google Ads and running effective online advertising campaigns can increase brand recognition and attract site visitors, who will subsequently spend online or offline. The Australian cases of Jeanswest, Bardot and Colette have revealed three steps that e-commerce brands, both new and established, should take to avoid a similar fate: 1. Analyze your competitors' strategies and traffic Checking your competitor's strategies is the essential first step to building and improving any brand's online presence.
