Post by account_disabled on Mar 12, 2024 23:45:57 GMT -5
Social media plays a vital role in shaping how companies are perceived. I have already told several times in the past how individual people are the key element in the creation of any communication directed to their colleagues. This communication is doubly effective on all social platforms where trust towards companies is low, while individuals have greater impact because they are perceived as true and credible. Now companies aspire to find natural brand and product advocates, but they have discovered that very few are willing to become advocates and, in most cases, they are unable to do so. In light of this, a priority for the next few years is to seek out and enhance customers who spontaneously love the product and support it publicly.
It has been noticed that customers willingly talk about products that have Find Your Phone Number characteristics of both real and perceived value that are higher than average. It is natural for them to talk about the amazing characteristics of a new car or a latest generation mobile phone, but they would never do it for a toothpaste, a vacuum cleaner or a lamp. The customer talks about it when he wants to demonstrate to those who follow him how innovative the product he has purchased is or to highlight his purchasing ability and belonging to a certain social status . Stimulate word of mouth If the customer is lazy or not very inclined to express his opinion on the product and make it public, we can turn to Digital PR operations by promoting competitions and initiatives aimed at activating reviews and comments on the product.
Alternatively, agencies and startups are being created that are responsible for putting customer profiles in contact with companies to ask to test services or products and write (or film) a review. Among the best-known startups in the US is BzzAgent , an international network of consumers who voluntarily participate in word-of-mouth . The companies entrust their products to the people registered in the program, selecting the profiles that best match their typical customer. The platform asks you to evaluate the product without any conditioning and to provide a public opinion/review on its channels in reference to the object under consideration. In the book “Contagious,” Jonah Berger describes the service this way: “They don't force people to speak well about something they don't appreciate, nor do they force them to forcibly include advice and recommendations about a product in their speeches. BzzAgent simply takes advantage of the fact that anyone would tell others about products and services anyway.
It has been noticed that customers willingly talk about products that have Find Your Phone Number characteristics of both real and perceived value that are higher than average. It is natural for them to talk about the amazing characteristics of a new car or a latest generation mobile phone, but they would never do it for a toothpaste, a vacuum cleaner or a lamp. The customer talks about it when he wants to demonstrate to those who follow him how innovative the product he has purchased is or to highlight his purchasing ability and belonging to a certain social status . Stimulate word of mouth If the customer is lazy or not very inclined to express his opinion on the product and make it public, we can turn to Digital PR operations by promoting competitions and initiatives aimed at activating reviews and comments on the product.
Alternatively, agencies and startups are being created that are responsible for putting customer profiles in contact with companies to ask to test services or products and write (or film) a review. Among the best-known startups in the US is BzzAgent , an international network of consumers who voluntarily participate in word-of-mouth . The companies entrust their products to the people registered in the program, selecting the profiles that best match their typical customer. The platform asks you to evaluate the product without any conditioning and to provide a public opinion/review on its channels in reference to the object under consideration. In the book “Contagious,” Jonah Berger describes the service this way: “They don't force people to speak well about something they don't appreciate, nor do they force them to forcibly include advice and recommendations about a product in their speeches. BzzAgent simply takes advantage of the fact that anyone would tell others about products and services anyway.
